Luxury vinyl flooring or (LVF)
has come a long way since it was introduced. Not so long ago, it was thought of as mainly an economy product, but modern technology results in clearer and sharper images, as well as texturing features that add depth and dimension. That means the wood-looks have a distressed, wire-brushed, or antique appearance.
It’s now considered an affordable luxury product, with the vinyl flooring cut into planks or tile sizes. It’s thicker than ever before, hiding those bumps and rolls of an uneven subfloor.
Style is the number one reason LVF is a top seller. Whether you want the latest wood-look trend, such as gray or white-washed floors with wide planks, or a colorful and fun retro-style kitchen--or a neutral-toned organic/rustic look, we have something for you.
American Rug has been in existence for over a century. The family-owned company, now in its third generation, and has been a recipient of the Advocate “Best of the Valley” award for 11 consecutive years.
Our showroom is in Holyoke, MA and we service the surrounding Springfield Metropolitan area.