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Reasons why luxury vinyl is wonderful

Luxury vinyl flooring or (LVF) has come a long way since it was introduced. Not so long ago, it was thought of as mainly an economy product, but modern technology results in clearer and sharper images, as well as texturing features that add depth and dimension. That means the wood-looks have a distressed, wire-brushed, or antique appearance.

It’s now considered an affordable luxury product, with the vinyl flooring cut into planks or tile sizes. It’s thicker than ever before, hiding those bumps and rolls of an uneven subfloor.

Style is the number one reason LVF is a top seller. Whether you want the latest wood-look trend, such as gray or white-washed floors with wide planks, or a colorful and fun retro-style kitchen--or a neutral-toned organic/rustic look, we have something for you.

American Rug has been in existence for over a century. The family-owned company, now in its third generation, and has been a recipient of the Advocate “Best of the Valley” award for 11 consecutive years.

Our showroom is in Holyoke, MA and we service the surrounding Springfield Metropolitan area.
Luxury vinyl plank (LVP) flooring in Amherst, MA from American Rug

Other reasons to love it

  • Luxury doesn’t necessarily translate to expensive. This vinyl gives you the richness of a wood, tile or stone appearance, at a fraction of the cost.
  • Durability. It’s often most recommended for homes with kids and pets for a good reason. It stands up to anything; including those pull toys that are dragged across the room. It is spill and stain resistant and crayons, markers, lipstick and nail polish can be easily removed. The product is layered, with a top clear plastic wear layer that makes it virtually impossible to “walk off.” By the way, that same wear layer and the core makes it impervious to water.
  • Installation versatility. Since it’s so waterproof, you can install it in places where wood is never recommended, such as the bathroom or below-grade levels, such as basements.
  • Easy to care for. Luxury also doesn’t mean “high maintenance,” especially here. Just sweep and vacuum the vinyl regularly (daily, if possible. Use a mop dampened with water periodically and, for a more thorough cleaning, use a manufacturer-approved detergent.
  • Comfort. The flooring is a little softer and more flexible than other hard surfaces, so it’s easier on the feet.
  • Easy installation. It’s floating, so it’ll go over most subfloors. If you get it cut into planks or tiles, those pieces just click together. BTW, it is also available as a glue down; also a great installation method option for LVF.

(Buyer beware: Those special promotions with ultra-cheap prices also result in an inferior product, whether it’s too thin or has a fuzzy image.)